For freelance enquiries: jen.george.rojas@gmail.com
ABOUT
Identity, Art Direction, Motion, Website, Spacial
From conceptual ideation to the presence within the space. Season one of Progress the branding centred on construction as a visual metaphor for ‘progress’. I developed experimental yet systemised collages built around consistent motifs. High-vis yellow served as the hero colour.
I developed the core identity, campaign concepts, motion language, and digital assets, alongside physical outputs including signage, staging, and on-site materials.
I selected ‘Safety Orange’ as the hero colour to present season 2 of Progress. What was a small space between two buildings has now become a site with 3 stages with capacity of 8000+.