Wool and the Gang


Selection of projects from my time as Mid-Weight
Identity, Art Direction, Print, Identity, Physical Products, Digital

I led and collaborated on all campaigns between 2021-2024. Each campaign would have its own individual identity. I led the visual identity for Black Friday 2022, contributing to the two highest-grossing days in the company’s history. Alongside larger campaigns, I produced weekly newsletters featuring tactile, playful concepts aligned with the brand’s craft-led tone of voice. I also created various physical products.





Open for work :)